Corporate video production is an interesting way to reveal novel business opportunities and deliver a message, as long as there is a balance between important information and captivating story. This type of video marketing for small businesses is beginning to enter the mainstream, and here at Beast Los Angeles we aim to create engaging corporate video through a profound production process that can be tailored to the brand’s specific ambitions and budget.
Our first step will be organising a Skype call with the business, where we will begin to build a profile of the nuances of the business in order to ultimately home in on the most vital component, the USP. To further delve into the company’s goals and ideals, a face-to-face interview will be set up by us with the business where we will further discuss the truths and details of the brand. This will allow us to develop a unique story, which is the key to creating an incredibly engaging and interesting corporate video for the viewers, whether that be employees or customers. By opening up your business’ ideals, you will enable the audience to create a personal connection with you and your brand. As an example of our proficiency in corporate video production, our UK headquarters, Beast London, recently created a corporate video for Cambridge Audio titled “British Sound”, which ended up winning in the B2B video category at the 2017 London Brand Film Festival. This corporate video told a captivating story, taking the audience on a journey from Cambridge Audio’s conception in the early sixties, through the later decades, up until the modern day at the company offices in London Bridge. Through the process of producing this corporate video, we discovered that exploring the history of Cambridge Audio and having our actor tell the company’s story in his home environment offered an honest insight into the brand’s profound story. The fruit of this labour was ultimately an engaging, creative, and award-winning corporate video.
“At Beast the door is open. Just pop in an we’ll get out the coffee and bagels.”
Victoria Taylor Creative Director