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Beast is an Award-Winning
Online Video Production Company in Los Angeles
The beauty of using online videos to promote your brand or message is that it can be so simple and wallet-friendly – no longer do you have to dish out a large sum for a tiny segment in your preferred TV channel’s advertisement slot. Sharing online videos has become easier than ever before, with video sharing platforms such as YouTube and Vimeo popping up and gaining huge traction – in total, 1.3 billion people use YouTube and almost 5 billion YouTube videos are watched daily. This has given rise to a new breed of Creative Video Agencies such as Beast that have award wining creative directors, film directors and producers all under one roof.
Creative, Production, Post-production
Online Video Production Company in Los Angeles
Just in case it hasn’t become glaringly obvious to you in the past two decades, the internet has kind of become a huge deal – like, a really huge deal. With almost 4.75 billion ACTIVE internet users across the globe, it’s safe to say that the internet has become an incredibly important aspect of our day-to-day lives. Sharing a branded online video on YouTube, for example, can be considered an absolute steal, as not only can you reach an indescribably huge audience, but it costs you nothing to do so!
The internet is used by everyone, every day, for almost everything. People use the internet to do their weekly food shopping, or as a replacement for going to the mall, or even as just a place to entertain themselves. Social media in particular has become huge over the past few decades, and we have come a long, long way from the days of MySpace and early Facebook where only a niche community resided. Now everybody is on social media, including your grandmother and even the US president! Needless to say, if you want to reach a huge number of people (and influential figures), the internet is the way to go.
This is incredible news for those of you running businesses who want to expand your brand and expose your product to as many people as possible, as the internet offers endless opportunities to do so. One of the most popular ways you can introduce your company to the online sphere is through online video production.
Not only that, but it costs nothing to keep your online video up on the website either, which is a welcome relief as your online video can remain easily accessible to potential customers for a long, long time after you upload it. This is drastically different to purchasing traditional TV commercial slots, which only showcase your advertisement for a short amount of time and require extra costs if you wish to keep your commercial up longer.
It doesn’t stop there; you may feel like you are being too passive by simply waiting around for people to click on and view your online video. Sometimes it might not be a hit right away, and that’s OK. However, if you want to make your video viral as soon as possible, you can do so easily through social media! You see, social media’s biggest advantage is the culture of sharing posts such as through retweets on Twitter, meaning you can promote your online video on your brand’s social media and have it shared around by your audience – this is almost guaranteed exponential growth as the video steadily works its way through your following and beyond. Before you know it, your brand and online video will be known by everyone!
Still not convinced about the beauty of online video content? Your online video can also be aimed directly at your target audience through the personalised ads system. The people that your online content will be shown to is decided by data that the platform you are on collects from its users, which can include browsing history. Sounds scary, I know, but it allows platforms to show the user the kind of advertisements it thinks they would like, which will include your brand. This ensures significantly more successful and efficient advertising that will reel in the people you are looking for.
Creating effective online video content
So how exactly do you go about starting to produce online video content? For those of you who are not as tech-savvy, it may seem like quite a daunting task to delve into the world of online video production. However, not to worry, as online video production companies are here to lend you a helping hand! If you work with an online video production company in the USA, they will listen to your ideas and goals and use their skillset and expertise to produce an online video that is effective, engaging, and that conveys the exact message that you want to put out there. Here at Beast Los Angeles, we are passionate about helping you get your brand’s message and ethos out there to your viewership, so if you are interested in kickstarting your online presence, just give us a call!