B2B Video Production Company in Los Angeles
As time goes on, more and more people start to realise the importance of B2B marketing in the form of video, and in this day and age it can be one of the best ways to for your company to discover brand new business opportunities. To visualise the rise of video marketing, all you need to do is take a look at the statistics – the number of B2B videos posted annually by companies increases every year, a clear indication that brands are beginning to discover the value of video over traditional text formats.
B2B marketers have begun to delve into the world of B2B video production for a number of reasons – firstly, videos are typically easier to engage with than text, meaning your viewers can more easily digest the information given to them.
Video is also a significantly more flexible form of telling a story and displaying information, as you can do so through a number of visual and narrative means. For instance, animation is often used to graphically display data in a manner that is comprehensive and easier to follow.
Not only does a video format make B2B marketing more digestible, but it also allows you to form a connection with the viewer – people tend to prefer to do business with other people, and it’s easier to be reminded of the humans behind the brand when you are seeing them on your screen rather than reading through a wall of text.
And, if none of this is convincing enough, then maybe the fact that 59% of B2B decision-makers favour video format over text will sway you – it’s hard to argue with the cold, hard data, after all!
So, if you’ve been thoroughly convinced that B2B video production is the way to go to expose your brand to other businesses, then all you need to do now is get started!
Hiring a B2B Video Production Company in the USA
You may be ready to get stuck into producing your B2B video, but it takes more than just Windows Movie Maker and a bunch of data – though B2B video marketing is often a lot more straight-forward than B2C marketing, there still needs to be some creative element to it. After all, how else are you going to keep your viewers engaged?
This is typically where a B2B video production company like Beast Los Angeles will step in – we will walk you through the entire production process with your goals and budget in mind to produce an incredibly high-quality, compelling, informative B2B video.
So where to start? First we will set up meetings with you to discuss exactly what it is you want to show and convey with your B2B video – this is probably one of the most important steps as B2B videos need to be rather short and to-the-point, so there isn’t much room for flitting between several unrelated ideas. By discovering your goals, we can stay focused throughout the video production process so that the final result will be just as concentrated on your ideals.
We can then start to draw up a game plan, with the focus being conveying your goals effectively and keeping your brand in the right light. This is where we can begin to start bouncing creative ideas around and think about the narrative and how the video’s going to look. This is the next most important part of the production process, as we’ve all heard the phrase: “fail to plan, plan to fail.”
Thankfully for you, Beast Los Angeles is incredibly experienced with video production, and having worked on countless projects we understand what can go wrong during production, so we know how to plan out the process to make things go right. Our goal is preparing everything that needs to be prepared in order to ensure a smooth process with as few bumps in the road as possible, as mistakes can be both time-consuming and costly – and our priority is to work within your budget and timeframe to the very best of our abilities.
Once everything is set up and planned out, we can begin the actual production of the B2B video. Using our LA video production and filmography experts, we can begin filming and telling a story through visual and narrative means in order to make your B2B video impactful. We can play with animation elements to display data in an easy-to-understand way, and we can experiment with other factors such as music, colour palette and filming style in order to have your brand be perceived in the most honest and favourable way possible – after all, it’s the little things that can sway your viewer towards a certain notion about your company
After the nitty-gritty editing and post-production process is over and done with, your B2B video is finally ready to go! Luckily for you, the internet is simply bursting with opportunities and places for you to upload your video – you can feature it on your website, or upload it for free on video hosting platforms such as YouTube and Vimeo. When it comes to online video marketing, the sky’s the limit!
